Thanks to my photographer husband for telling me about the signs and symptoms of GAS- Gear Acquisition Syndrome. And of course, for demonstrating them so very well! Because I have a bad case of it.
My rationale is that I’m setting up my second kitchen in Nevada, where Dancing Bee Baking will operate (as soon as all the "t"’s are crossed and "i"s dotted) but I’m still spending time in California where I test recipes on old friends. So I need to supply the second kitchen with all of my beloved baking tools- because I still need them in my California kitchen.
Besides, I love my tools almost as much as I love cookies, and that’s a LOT! They may be second only to my husband, son and other family members (the close ones). And they don’t argue with me, talk back, or have “good” ideas. The tools, I mean, because the husband has all of those. And I HAVE to listen because sometimes his ideas really are very good. I mean it.
My name is Diana, and I have Gear Acquisition Syndrome (G.A.S.) . What was that you said about a new type of piping tip? Did you see that wonderful old cookbook about cookies and crackers? I just have to have it. By the way, I found a great new pen at my local office supply store. It’s pretty and writes so smoothly.
Where was I? Oh, G.A.S. I guess I have it!
The business challenge: Deciding which tools and supplies make me more efficient, make the product significantly better or actually make the job easier. And which tools are really only window dressing. Because I can’t make business sense if all of my (hoped for) profits go back into buying more and more gadgets and widgets.
Here are some questions I ask myself, when I remember:
- How many times do I actually use that tool?
- Do I have anything else that will do the same thing?
- Will this item make the product better?
- Will this item make me more efficient?
- Will this item make my product more marketable?
- Have I found the most cost effective solution or source?
I’ll probably find even more and better questions as I go along, but if I can remember to ask myself these questions, perhaps I can reign in my G.A.S.
Recently I experienced a G.A.S. type of “Ah, Ha!” moment. After hours (seriously) pushing thin cords of black fondant out of my cute new extruder to make basketballs, and still needing to make more, I figured I had a problem.
Painting the black lines on the fondant basketball was faster (by about 8 times) AND BETTER LOOKING than extruding. The extruder does some things really well for me, but not everything. I can’t justify the purchase of the extruder by using it for tasks better done another way.
On the other hand, there is no choice but to pay for my business license even if buying piping tips would be a more useful (in my view) use of the funds.
Until next time, keep buzzing happy,